Lead Generation

Due to our unconventional model, we offer a lead generation service that sees unrivalled results. It’s modern, smart and has an unfair advantage.

Lead Generation

Our B2B lead generation service will help you achieve the following:

  • Qualified new business meetings with prospective clients
  • Briefs, RFPs and pitch opportunities from relevant clients
  • A nurtured pipeline of new business relationships
  • Secured prospect attendees at your own events

The New Business Advantage

Ingenuity is unique among other new business agencies. It’s our other services that have made our lead generation offering so effective.

Our understanding of brand’s marketing challenges, and exclusive access to client’s agency requirements, means that our methods can be genuinely driven by two key things…

Content and Insight.

Lead Generation for Creative Agencies

Ingenuity London is a world class consultancy specialising in lead generation for creative agencies across the UK and beyond. We are unique among other lead generation agencies in London due to our full service offering, spanning content, social media, events and PR.

Our Approach

We’ll provide you with a dedicated team that will create and activate a new business plan on your behalf.

They will also spend time working from your offices if appropriate. We want to be a genuine extension of your team.

We create and activate business development plans that are unique for each client, and below are some of the methods we might use…

If you’ve already got brilliant new business content, we can do amazing things with it! If you haven’t got any, our Content team can create it for you.

Either way, we use great content to generate new leads for your business through these activities:

Bespoke Outreach
We target individuals or groups of prospects that we think will find the content relevant and interesting. We do this through email, post or LinkedIn.

Your Own Events
We use the content to stage an event around. We will make sure the event is attended by prospects who are keen to learn and engage.

PR & Social
You (or our PR team) can amplify this content through a multitude of channels generating your agency awareness, recognition and inbound leads.

Having rich insight and intelligence (that only Ingenuity can get access to) means we can make ultra-relevant approaches to exactly the right contacts, at just the right time, with intelligent business propositions.

Ingenuity’s various teams are based under one roof and the insight flow between us is something to behold!

Imagine the insights that your lead generation team can gather from speaking to our events team who receive over 500 clients briefs a year or our agency referral team who last year worked on just under 150 agency reviews for clients. Our team’s knowledge around marketers’ challenges is something to be reckoned with.

Your team are also plugged into our Insight product offering them an infinite supply of leads and reactive opportunities.

This is the unfair advantage we have – access to genuine insight that comes naturally through our model.


We work with a wide range of agencies and tech businesses, from large global network agencies to small independent businesses. We’re strong in all marketing disciplines.

Here’s a nice cross section of our clients…

We’ve had some great recent wins for our clients, including some of the following brands…


Ingenuity have been a key business partner for me for a number of years. They have helped me shape and activate a number of new business initiatives that have generated significant returns. They come highly recommended.
Richard Dutton, CMO, Engine Group
Ingenuity is a key strategic partner of ours, having proved themselves of delivering valuable opportunities on an ongoing basis. We benefit from their experience in lead generation, brand introductions and brand speed dating events. They’re great to work with, deliver great ROI and are a key part of our new business plan going forward.
Nick Corkill, New Business Director, RAPP
Ingenuity’s unique business model and strategic approach gives us a consultancy that acts (and feels) just like an extension to our team. Not only do they understand and champion our agency proposition, they help to unlock new opportunities through key insights and intel. On a daily basis the team are fantastic to work with and constantly keep us on our toes.
Ben Hyde, Parter, Impero
Every ingenuity event we’ve participated in has been rewarding in terms of both opportunities and honest client feedback! As a result of a greater understanding of iris’ services, ingenuity has also recommended us for additional client pitch opportunities. Chris and Duncan have extensive experience at advising clients on the right type of agency for them. You will get an almost immediate ROI on any marketing resources you spend with them!
Claire Humphris, Global CMO, IRIS
Great State has been working with Ingenuity since the launch of our new agency proposition in April 2018. Their combination of business acumen, extensive brand network and outreach via direct marketing, PR, events and intelligent prospecting has built us an impressive funnel and helped to augment our reputation.
Miranda Glover, Director of New Business
Ingenuity. The clue is in the name. A highly adept and astute team who have demonstrably assisted our business development drive.
Adam Arnold, Global CMO BBH


Get in touch with Molly if you’d like to chat through more details on this service.

Call: +44 (0)207 042 2900