What Brands Want

Ingenuity helps brands and agencies spark new relationships. In this report, leading marketeers tell us what they want from agencies.

What's the report about?

We wanted to hear from brands what they believe makes a brilliant agency. By a ‘brilliant agency’ we mean the following:

  • Agencies that are great partners to brands
  • Agencies that get noticed for all the right reasons
  • Agencies that ‘wow’ brands at new business meetings.


We interviewed the below brands on the above points. Find out their incredible responses in our free ‘How to be a BRILLIANT agency’ download. Don’t take our word for it… hear it straight from the horse’s mouth!

Get the PDF